Laura, founder of Lyla Rose, with her children

Our Story

Lyla Rose began with a bump, a due date, and a very particular kind of obsession.

When I found out I was expecting a little girl, something shifted. Suddenly I was searching for everything — the softest cushions, the prettiest bags, the little details that made a nursery feel like ours — and I kept coming up short. Beautiful was easy to find. Beautiful and practical, made to actually survive a real day with a baby, was harder.

So I started making it myself.

Lyla Rose is what happens when you can't find the thing you're picturing, so you build it — quilted textures, considered pockets, colourways soft enough for a nursery and sturdy enough for real life. This is a brand made by a mother, for the everyday moments that deserve a little more beauty than they usually get.

Chosen by hand, every time

Every gingham, every floral, every stitch is something I've picked myself — sat with swatches for weeks, held them up in the light, until it felt right for Lyla Rose.

Thank you for being here at the very start of Lyla Rose. I can't wait to share what we've been working on.

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